Extreme Sports Co. LLC is an Action & Endurance Retail Company. It was established in 2004 with the vision of becoming one of the Middle East’s best retailers of some of the world’s most desirable Action & Endurance brands.

It was a dream and the ambition of four friends, Ahmed Almajed, Hamad Al Abduljaleel, Abdulatif Alothman and Ahmed Al Derbas, who had a strong passion for all extreme sports. Now, having 6 showrooms all around Kuwait, Extreme Sports is one of the only showrooms that are fully specialized in Action & Endurance Sports Equipments & Apparels.

We have created a new identity and a series of illustrations, including the slogan, for the sake of Extreme Sports.

Thanks to Milos Andjelovic for great illustrations.

CLIENT: Abdulrazzag advertising and branding firm